One Year In, Still Small, Still Going — Why I Have Not Given Up Yet
One year. Three hundred and sixty-five days of writing, building, failing, learning, and starting over. One year since I bought vitaladge.com, installed WordPress, published my first blog post, and began the journey that has brought me to this moment — sitting in my room in Johannesburg, writing a diary entry about a business that has not yet succeeded in the way I hoped it would, but that has not failed in the way that everyone expected it to. I am still small. I am not going to pretend otherwise. The traffic is modest. The revenue is inconsistent. The social media following is small. The email list is tiny. By every metric that the internet uses to measure success — followers, page views, monthly revenue — I am not winning. I am not even close to winning. I am in the vast, undifferentiated middle of the pack, surrounded by millions of other creators who are also not winning but are also not quitting. But I am still here. And that, it turns out, is worth talking about. What I ...